Wednesday, July 15, 2009

Make the Sale

I just love reading all the techniques and tools that marketing requires to get your reader by the nose and pull them in. Advertise here, make the sale. Show this profit margin, make the sale. Hire this gru, make the sale. Technically overstate but only slightly, make the sale. Why can't I just point out the truth that a powerful resume will get you an interview and have that be enough? Why? Because chances are you have never heard of The Resourcer, have no idea that we write and create powerful professional resumes from start to finish, help you search career markets, locate jobs, apply, and even prep you for the interview. Chances are you have never heard about us because, I don't buy into the marketing scheme of: Make the sale.

The rather ironic point in all of this leans directly towards the fact that I am generating a marketing scheme and plan for you. Taking your skills and abilities, putting them on paper, establishing a market research package that will help you succeed in certain job areas is exactly what The Resourcer does so that you can, Make the Sale. Ironic?

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